This is the front page you’ve been looking for. Packed with leading-edge ideas from industry insiders. Find out what’s next for Social News Desk, how to use your favorite new feature or come here to keep up with the latest social-media trends and data relevant to your media org. This blog is made for news people, by news people. And that means, we never bury the lead.
Have you picked up the Philadelphia Inquirer lately? You might not be in that particular newspaper market, but if you’re in the business of marketing newspapers – you can certainly pick up their good habits. Philadelphia Inquirer is laser-focused on growing their top-performing newsletters. They consistently and successfully run newsletter campaigns – collect email addresses…
Sinclair Broadcast Group recently expanded The National Desk, a national news broadcast, to 20 new markets across the United States. With goals of driving additional website traffic and increasing awareness of the broadcast, they enlisted SND Promotions to get the word out. Our Meta-certified Promotions team quickly launched a large-scale campaign that promoted local tune-in…
Meta announced recently that as of June 20th, the Breaking News Indicator on Facebook will no longer be supported. Necessarily, Social News Desk will also sunset the feature as part of this change. Facebook sent the update to participating newsrooms this week, letting them know that its testing over the past few years showed that…
In the ever-evolving land of Facebook, the latest change that some newsrooms are dealing with is the switch to Facebook’s New Pages Experience. It’s not available for all Facebook Pages <yet>, and you might still be on the Classic Page – which isn’t necessarily a bad thing! So, what should you expect when it’s your…
Facebook is now rolling out a brand new security feature called Facebook Protect. This security measure is available to accounts that may be at a higher risk of hacking or malicious actors. In the past, Facebook Protect was available only to those in government or politics. However, starting in December 2021, the program rolled out…
Building new audience isn’t just about selling magazines for The New Republic – an unambiguously left-leaning national political magazine with a robust history going back more than 100 years to its founding in 1914. The 21st century version of the magazine is looking to newsletters and podcasts to round out its reach. And the magazine’s…
Facebook’s algorithm has always been opaque when it comes to what types of content are demoted in the News Feed. That’s why their release of Content Distribution Guidelines is such a big deal – we’re now getting a more clear understanding of how the type of content you post to Facebook will impact that content’s…
One of the most requested features in Social News Desk has been Organic Post Preview – and we’re pleased to announce that it’s now LIVE for all Dashboard users! Not only can you get a peek at what your Facebook post will look like, but Organic Preview also supports Twitter and Instagram. Organic Preview is…
If you’re boosting posts on Facebook, chances are you’re looking to increase audience engagement, drive more people to certain content or generally promote awareness of your brand. Unfortunately, you’re also probably wasting a lot of money in the process. So instead of playing whack-a-mole with your marketing budget… consider this ROI-based strategy instead … Promote…
SND Autopilot is a solid choice if you’re looking for social media publishing automation that’s easy to set up and reliable. We’ve added even more great features recently and we’re certain you’ll agree SND Autopilot is key to your (automated) success. Especially if you’re ready for something new right now. Features include: Add Unlimited RSS…