For Newsrooms That Know
Looking for a team that will work at your pace and understand your newsroom’s goals? You just found them.


Kim brings a fierceness to everything she does. Her creativity and determination are the driving force behind SND’s exponential growth. Kim has been recognized as one of the top 100 business leaders worldwide by her alma mater, the University of Florida – where she studied Journalism and football. Go Gators!
Kim Wilson


Elisa has been with SND since Day 1 - helping to accelerate Social News Desk into premiere newsroom software. The former Executive Producer delights in working with 'her kind of people' (news people) every day. When she's away from her laptop, she's either dancing, biking, or exploring some place new...always making sure to not stay in any single location for too long.
Elisa DeFoe


Aaron is a technology innovator and cultivator of successful people and teams. He believes software should bring joy to its users and constantly evolve to their needs. In his early teens he started his career by cold-calling his first web-design customer, later in his mid-thirties he crushed a karaoke outing by singing a Backstreet Boys song, so he's going places.
Aaron King


Savannah Cokeroft


Dan is a 14-year newspaper veteran who thrived helping bring his local papers from print to digital, especially when it came to social media. Before working for SND he worked a lot WITH SND. His favorite things are his family (his wife, Sam, his daughter, Windsor and his dog, Mango), Star Wars, and the Uruguay national soccer team.
Dan Scapusio


Sarah is not a morning person, which explains her previous life as a morning show producer. She loves helping newsrooms find ways to slay social media strategy, almost as much as she loves the San Antonio Spurs. As SND’s most spirited Texan, she feels it's her duty to educate the team on tacos and warm weather.
Sarah Loyd


Chris Hull takes a lot of pride in building software with the goal of impressing the user. He loves being part of developing modern UIs that are interesting and enjoyable to use. His work has touched everything from higher education to cyber security and now, social media for newsrooms. He went to college for music and often plays trumpet at local events. When he’s home with his wife and foster cats, he enjoys cooking and eating – especially experimenting with international foods.
Chris Hull


Kelli is thrilled to reunite with newsrooms even though she’s not stacking a rundown. Learning the ins and outs of digital toolsets is her jam and she thrives on helping others succeed by making sure they understand “why” something works. When Kelli’s not training newsrooms on a new feature, she’s probably getting crushed by her kids during family game night. Kelli lives in the Chicagoland area with her husband and two daughters.
Kelli Papendick


Tony is an operational expert who understands the unique demands on media organisations in today’s exciting media landscape. He has always had a fascination with technology and how it can improve organisational processes. Being from ‘down under’ he enjoys all sports but especially Aussie Rules Football.
Tony Shepherd


James has over a decade of experience working with radio, print, and TV brands. He has a passion for finding solutions that help publishers grow their digital audience, and stay on the cutting-edge with their digital strategy. He grew up in Louisiana, and now resides in southwest Ohio with his wife and two sons.
James Haralson


Kelly loves investing in others and giving them tools to succeed. She is excited to help newsrooms “win” on social media. She saw firsthand what it takes as a social media manager of newspaper brands, after all! When Kelly isn’t tinkering on Facebook or Instagram, she’s probably playing the drums or trying to teach her kitten, Cheeto, a new trick. By the way, he has his own Instagram account – naturally! Kelly lives in Cincinnati, Ohio, and is a huge Bengals fan.
Kelly Martin

Erica Marlatt is a Facebook certified Paid Social Strategist on Team SND who loves getting the best results for our clients. She is part of the "Superhuman ad optimization team," which means she makes high end social ads... so you don't have to. Erica is passionate about social media, traveling and is a wine & food enthusiast. However, nothing means more to her than her husband, three children and dogs.