This is the front page you’ve been looking for. Packed with leading-edge ideas from industry insiders. Find out what’s next for Social News Desk, how to use your favorite new feature or come here to keep up with the latest social-media trends and data relevant to your media org. This blog is made for news people, by news people. And that means, we never bury the lead.
Facebook has released new data which underscores a pretty old idea … if you want more engagement, be more engaging. The company says it ran a test in August 2020 which showed that when a Page creator makes a meaningful comment on its own Facebook post, that post sees an average of 5% more likes…
For years, Facebook required that images on ads contain less than 20% text – commonly known as the “20% Rule.” But Facebook has quietly removed that requirement. While Facebook hasn’t published any official confirmation that the requirement is no longer in place, they did issue this confirmation to social media consultant Matt Navarra. The current…
You may have seen a message like the one below, flagging a piece of content in your Facebook News Feed as ‘false information.’ What does this mean? And what if content from YOUR newsroom’s Facebook Page has been flagged as false? Facebook has said repeatedly that it is committed to fighting the spread of false…
If you’re looking for a way to get more viewers, more sign-ups or more subscribers… look no further than your own newsroom. Believe it or not, you already have what you need to build a robust, committed audience. What is it? Content! More than a decade ago, Microsoft founder Bill Gates declared, “Content is King.”…
We told you to standby for that Messenger Experience we’re working on and now it’s time to reveal the details! Social News Desk is NOW testing a solution that will allow you to customize and privately connect with your audience using Messenger. The SND Messenger solution is easy to set up, manage and deploy to any…
Remember a few years ago when all we cared about was how many Facebook Likes our Pages had? We held contests, gave away cars (CARS!) and did just about anything to make that number as big as possible. Fast forward to today – that land-grab is over but a new one has just begun. Imagine…
That’s right, we all heard him… Mark Zuckerberg said “the future of social is private.” If you work in local news, you’re probably thinking… what could that mean for my web traffic? How will I distribute links and get clicks if News Feed – our modern-day digital town square – disappears or somehow becomes “private.”…
Social News Desk has rolled out a powerful new integration with the WSI Max Weather System and in the process, become Facebook’s newest “Live Solutions Partner.” The goal of the WSI-SND integration is to help local-TV meteorologists surface important weather information which can be life-saving in some instances. This creative new workflow saves time and…
It’s no secret that Facebook users have been clamoring to make their data and accounts more secure – and Facebook is responding. While Facebook isn’t yet requiring individual users to set up extra security features on their accounts, we’ve noticed more nudges to lock down accounts and Page Roles to keep you protected. Two-Factor Authentication…
With all the privacy issues and controversies surrounding Facebook of late, many broadcasters and publishers are hesitant to put more money in Mark Zuckerberg’s pocket. While I completely sympathize with the sentiment, especially after the painful political advertising debacle, it is hard to deny that Facebook ads produce results. Facebook advertising is still one of…