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Why newsrooms are getting ‘special treatment’ in Messenger

As of March 2020, newsrooms will be the only type of page allowed by Facebook to automatically send out content on a recurring basis using the Messenger platform. It’s a really BIG deal. Here’s why: Originally rolled out as Facebook Chat, the Messenger app now boasts a wide range of capabilities including a variety of…

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Messenger Contacts are the new Facebook Likes

Remember a few years ago when all we cared about was how many Facebook Likes our Pages had? We held contests, gave away cars (CARS!) and did just about anything to make that number as big as possible. Fast forward to today – that land-grab is over but a new one has just begun. Imagine…

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