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This is the front page you’ve been looking for. Packed with leading-edge ideas from industry insiders. Find out what’s next for Social News Desk, how to use your favorite new feature or come here to keep up with the latest social-media trends and data relevant to your media org. This blog is made for news people, by news people. And that means, we never bury the lead.

Breaking down the iOS 14 Changes – What Newsrooms need to know about the future of Facebook ads

Apple’s new iOS 14 operating system comes with new privacy settings which make it much more difficult for Facebook to pull data on users. If you’re worried about your data privacy – you may be celebrating this change. But if you’re trying to track the results of ads on Facebook… you probably won’t be too…

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Best Practices and Cool Ideas for Meteorologists on Social

The weather office is a busy place. There’s the website, the app, Facebook, Twitter, Instagram – not to mention the live broadcast – all with insatiable appetites for live, accurate weather information… 24/7! It’s easy to understand how today’s Meteorologist could start to feel ‘under the weather’… But don’t worry, here are 5 SIMPLE IDEAS…

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Facebook’s “20% Rule” is No More

For years, Facebook required that images on ads contain less than 20% text – commonly known as the “20% Rule.” But Facebook has quietly removed that requirement. While Facebook hasn’t published any official confirmation that the requirement is no longer in place, they did issue this confirmation to social media consultant Matt Navarra. The current…

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Shortlinks vs. Full Links – What Should Newsrooms Do?

We hear from many of our clients wondering about best practices on social, particularly as Facebook and Twitter continuously change the way they display content. Back before Facebook and Twitter used link cards, it was common for publishers to post an image with a link in the body of the caption. Facebook developed and implemented…

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