We give you the ability to post the same story or link or video across as many markets as you need to at one time. And we can automatically tumble the link so the right URL makes its way to the right market’s Facebook page…automatically!

A couple key features that help you find the right content:  

• In Post Manager, the ability to identify stories based on metrics.
• In Post Manager the ability to identify stories by ‘Search Post by URL’ 
• Search based on criteria (for example: trending, national) 
• Curate a top performing feed to track the content you need to syndicate
• Create a feed to surface specific topics and content that are important 
• White-Label Links (quick summary: send a link out once to multiple pages, our software tumbles the link to redirect traffic back to each website’s OWN version of the story) 

You’ll have an easy time surfacing content that you need. Syndicating it across as many channels as you need is a snap. 

New to SND? Click here to line up a demo or to learn more about Social News Desk!

The post SND for Content Syndication at Scale first appeared on Social News Desk.

Think of it as a best of both worlds when it comes to social media publishing for newsrooms – a TV station, newspaper or digital publication – that already cover an incredible amount of content every day. 

Yes, this can 100% replace your publishing automation tool. But it can also do a whole lot more …

“What we’re doing is different because we’re acknowledging how critical the editorial process is in social media publishing. So instead of removing the journalist from the workflow, we’re using AI to help that person make faster, data-driven decisions. Sometimes that means full, 100% automated publishing – and other times it doesn’t. The magic is in the flexibility of our hybrid approach.”

Kim Wilson, SND Founder

We set our users up for success by giving them intelligent ways to automate social content while simultaneously still putting that human touch on it.

SND Planner was crafted under this entire premise. Create slots for stories and content you know needs to get posted – we’ll automatically pull it based on your criteria. And still handcraft the posts that need your special touch. 

New to SND? Click here to line up a demo or to learn more about Social News Desk!

The post SND’s Hybrid Automation: It’s exactly what you’re looking for. first appeared on Social News Desk.

I’ve never been pleased with the results of fully automating social media posts, but this (SND Planner) is the best of both worlds.

Doug Rogers, Digital Manager for Lilly Broadcasting

Feeding a 24/7 news machine in a small market (or virtually anywhere) isn’t an easy feat, but Social News Desk recently introduced us to a new tool that’s already making it easier.

As a member of the Test Drive Team, we got an early chance to try SND’s new autopilot and post planner at Lilly Broadcasting’s Erie News Now (WICU/WSEE). After getting a late start with social media and having a somewhat dormant Facebook page since its inception, our station turned the situation around and quickly rose to the top of the market. We knew we couldn’t stop or slow down, so scheduling content around the clock became important.

We tried automating the workflow, but it lacked the authenticity and intelligence needed to create content that resonates with our fans and followers. Finding and manually posting content worked, but it was time consuming. We were excited to learn SND wanted to solve the problem and invited us to help.

It started as an early prototype and wasn’t exactly a post planner like it is now, but it was the beginning of something that’s revolutionizing our workflow.

We experimented with posting some web-ready content from an affiliate news service once an hour in the evening. It worked; we were able to the feed for the content from our website to the new autopilot tool and prioritize the order of the content. On the Twitter side, which is much more heavily automated than Facebook, we were able to prioritize the content feeds – like posting a local story over national content first – and set it to autopost headlines and links every 5-10 minutes.

On the weekends when local content is much more limited, we go into the post manager, sort content by engagement and add tags to the content we want to use again. By creating a keyword feed, we can capitalize on those popular stories, scheduling them manually or via autopilot for reuse once per hour.

The post planner even makes manually scheduling content easier. The grid allows us to see when other content was posted, what’s scheduled next and where autopilot wants to help. It makes it easy to spot the gaps and fill them in with content to keep the social media pages fresh. To schedule a post, we can just click on a slot; there’s no need to enter the time, eliminating one more step. If we need to move any posts, it’s just a drag-and-drop; there’s no need to edit or open the post to change the time.

Like anything new, we helped squash some bugs along the way. Team SND even added features from our feedback, like the drag-and-drop for changing the scheduling of posts and manually scheduling content on the Planner where Autopilot is scheduled to kick in.

We’re now looking forward to seeing how we can use our Google Analytics data to rank when content automatically posts and experimenting with curated lists to prepare content that can be used with Autopilot.

It’s hard to imagine managing social media without SND. Unlike anything I’ve used before, they certainly understand news, and their team keeps us ahead of the curve with innovation. I’ve never been pleased with the results of fully automating social media posts, but this is the best of both worlds; we can leverage the power of automation while manually curating content at the same time.

SND Planner is now live! And we’re making a big deal about it. Watch our Launch Party here!

The post SND Planner: A Digital Manager’s Experience first appeared on Social News Desk.

Read more feedback!

Where to find SND Planner!

Sign up for a live training webinar!

SND Planner is comprehensive, new technology to assist with a hybrid approach to posting on Social Media. We didn’t want to completely automate the process of posting – instead, we have enough automation to make you incredibly efficient while still putting an emphasis on the importance of manual posting and making editorial-decisions on the fly.

Want to learn more? Reach out to info@socialnewsdesk.com.

The post SND Planner: Release the Compliments! first appeared on Social News Desk.

Our goal in developing this comprehensive, new technology was to focus on a hybrid approach to posting on Social Media. We didn’t want to completely automate the process of posting – that never ends well. So instead, we have enough automation to make you incredibly efficient while still putting an emphasis on the importance of manual posting and making editorial-decisions on the fly.

“It’s been good for us, it’s really helped us out and made us efficient. We can plan social on Monday and Tuesday then just check in and work on other things the rest of the week.”

Andrea Dennis, WUCF

SND Planner Changes Everything

Here are some of the highlights that will change the way you map out your social media strategy.

1. New Layout: Total change to the way you schedule content – similar to the layout of a Google or Outlook Calendar. Clickable slots that make your life a lot easier.

2.  Drag and Drop: Who doesn’t love to click and slide things around? Easy to move content means you can drag and drop it to the time and day you want. 

3. Time Slots: Pre-determine blocks of time and connect that to Feeds which contain the types of content you want to go out during that block.  For those of you in. TV, it’s like a rundown for social.

4. Curate Custom Feeds: Name the feeds what you want and fill them with relevant content. (Example: Weekend Picks, Top Picks, Evergreen). Drag content from anywhere on your dashboard, grab over-performing stories from your Post Manager or sit down and write a bunch of new posts at once and fill up your feed that way.

5. RSS Feeds – You can still have as many as you need! But now you can also manage the way they send with new features.

6. See & Schedule: See it in your feed? Want to schedule it? Click on the icon and lock in the time. 

7. Move Content: Changed your mind about the time? Click and alter it. 

8. Copy A Day: Loved the way Tuesday’s content was arranged? Copy that day’s format and repeat it for Wednesday.  

9. Pull Content into a Feed – See content somewhere and know exactly where else you’d like to use it? Pull it into a Custom Feed.

10. Instagram…It’s coming soon to Planner. SND Client Success Manager Sarah Loyd promised it on the call. Hold her to it. 

You have so much control over future content and the order. And the ability to change your plan as the news changes.

The feature is live. The future is bright. Sign up for a training today:  bit.ly/SNDPlannerTraining 

The post SND Planner is Here. first appeared on Social News Desk.

SND Planner is our breakthrough hybrid automation approach that gives you an easy way to plan the day with RSS feeds, custom feeds, drag and drop abilities to adjust to news on the fly – all while maintaining control over manual posts. We always want you to be able to add your special touch.

Recurring slots is JUST one of the features of the new SND Planner that we will brag about time and time again.

Want access to all of SND Planner first? Get in on our Launch Party on Wednesday, March 10th! Sign up here. 

The post SND Planner: Recurring Slots first appeared on Social News Desk.

One of the most noteworthy features of the new SND Planner is the ability to set up a “Custom Feed” which can be used to collect content for future publishing. You choose the content it contains and the name.

It’s similar to how you use an RSS feed to pull in content. But is far more customizable. Instead of containing “everything” in the RSS, your “Custom Feed” will contain only those stories that meet the criteria of that feed – things like keywords, age and more advanced data points like Google Analytics.

Some of the most common “Custom Feed” topics we’re seeing right now:

• Top Picks
• Weekend Picks
• Evergreen
• Local Repost

And they’re super easy to set up! Just fill out the pop-up form inside SND Planner to create a new Keyword or Custom Feed.

SND Planner is our breakthrough hybrid automation approach that gives you an easy way to plan the day with RSS feeds, custom feeds, drag and drop abilities to adjust to news on the fly – all while maintaining control over manual posts. We always want you to be able to add your special touch.

Can’t wait to see what “Custom Feeds” you create when we put this in your hands! Release date is Wednesday, March 10th! Sign up here to be part of our Launch Party (prizes included).

The post SND Planner: Custom Feeds first appeared on Social News Desk.

In short, it’s a better way to plan out your content with a full view of the big picture of stories along with cutting-edge conveniences.

One of the features we’re getting rave reviews about makes it extra simple and convenient to plan your social posts.

“The ability to drag and drop to reschedule and rearrange content is awesome, as well as the ability to schedule content in an autopilot slot via the post planner module/widget.”

-Doug Rogers, Lily Broadcasting

A key component when we map out our development is keeping in mind how quickly news changes and how many adjustments our users make in a day. This feature makes that happen. 

SND Planner allows you to slide content into a so-called ‘slot’ and then, move it and adjust as needed. 

Quick video to show you how it works: 

We’re highlighting each of the features that sets SND Planner apart as we get closer to our big SND Launch Party on Wednesday, March 10th. Sign up here to be first on the list to use it! It’s going to be great. 

The post SND Planner: Drag & Drop Feature first appeared on Social News Desk.

Your social media post planning can now look a lot like the oh, so-familiar news rundown. And you can move it around just like you would a show. 

Think ‘whole day’ instead of ‘whole show.’

You can structure it to consistently post at your favorite times – 9am, 11am, 1pm, 3pm, 5pm and so on…

Then, as news breaks or other priorities pop-up, slide that new story into an open time slot.

Want to replace the 11am post with breaking news? Slide your original post down a slot. 

You can even have designated blocks of time that pull stories from RSS or Custom Feeds and post them using SND’s automation technology: SND autopilot. 

SND Planner’s time slots are a great way to see your overall day’s planning and still be able to adjust on the fly as news happens.

Want to join our launch party on Wednesday, March 10th? Not to lure you with prizes…but we’re giving away prizes. Sign up here. 

The post SND Planner: Time Slots first appeared on Social News Desk.

SND Founder Kim Wilson put the power of the brand new SND Planner into the hands of our Test Drive Team this month. She reminded the small group of SND Clients/Enthusiasts that they’re an incredibly important part of our development process.

“When we create something new, we rely on the SND Test Drive Team to run it through paces and we’re always thankful in advance for the honest feedback they give us.” 

Kim Wilson, Founder & President – Social News Desk

‘We don’t want to 100% automate the process of posting — but we know that there’s a percentage based on data efficiency that will make all the difference but manual posting is still important. Welcome to our hybrid approach.’

Aaron King, SND’s Chief Technical Officer walked our Test Drive Team through *how* to use SND Planner. He gets pretty giddy about our new technology. He told the team, ‘this will change the way you think about automation and manual publishing.’

This Changes Everything

1. New Layout: Total change to the way you schedule content. Think of the layout of a Google or Outlook Calendar. Clickable slots that make your life a lot easier.

2.  Drag and Drop: Who doesn’t love to click and slide things around? Easy to move content to visibly put it at the time of day you want it. 

3. Time Slots: Determine time slots of when you want to automate content to go out.  So apropos for TV. It’s like a rundown for social.

4. Curate Custom Feeds: Name the feeds what you want and use them as often as you’d like (Example: Weekend Picks, Top Picks). 

5. RSS Feeds – you can still have as many as you need! 

6. See & Schedule: See it in your feed? Want to schedule it? Click on the icon and lock in the time. 

7. Move Content: Changed your mind about the time? Click and alter it. 

8. Copy A Day: Loved the way Tuesday’s content was arranged? Copy that day’s format and repeat it for Wednesday.  

9. Pull Content into a Feed – see content somewhere and know exactly where else you’d like to use it? Pull it into your special feed.

10. Instagram…it’s coming soon in the Planner. SND Client Success Manager Sarah Loyd promised it on the call. Hold her to it. 

“It just makes scheduling so much easier,” is what Aaron guaranteed the team. 

You have so much control over future content and the order. Endless flexibility to change things on the fly to fit your day. 

The SND Test Drive Team is off to a running start trying out SND Planner and in a matter of weeks, we’ll be able to put a refined, top-notch version in your hands. Plan on it. 

The post SND’s powerful, new “Planner” technology – now testing. first appeared on Social News Desk.