Start Publishing Regularly

Since most newsrooms have historically used LinkedIn only as a place to announce company news, publishing to LinkedIn isn’t second nature yet. You can start by publishing just a few stories a week – every story doesn’t have to appear on your LinkedIn page.

Use Hashtags for Publishing

People on LinkedIn can follow hashtags just like they would follow a page. Make sure your page’s content shows up in the Discover section by using hashtags pertaining to the wider topic. Use the search tool in LinkedIn to find hashtags with more followers!

Choose Content Wisely

If you’re only going to publish a few stories, it’s time to be a little choosy. Posting content in the “news you can use” category will encourage more sharing by your followers. This can range from businesses that are opening or closing, new restaurants around town, things to do, or COVID-19 updates if your region is still being affected. Breaking news and updates on court cases also tend to perform well on LinkedIn. And yes, your updates on new talent joining your newsroom can still be part of the mix!

Upload Square or Vertical Photos

LinkedIn allows you to upload a custom thumbnail for your links – which means you can use a larger photo to take up more room in the LinkedIn feed! More space in the feed means a better chance that someone will notice your content. You can upload a custom thumbnail right in SND Dashboard when creating a link post to LinkedIn.

Use LinkedIn for News Gathering

Use LinkedIn’s search tool to search by company name, size, keywords, title, or other filters to find the right source. You can also follow hashtags to discover potential stories from businesses or people on LinkedIn. Working on a story about small restaurant businesses in your area? Use the filters to find those companies!

Keep Building Your Audience

LinkedIn has a unique tool to invite people to follow your page. On each page, there is a module to invite your connections to follow your page. You’ll have a certain number of credits each month, but these reset on the first of the month and you’ll get your credit “returned” if one of your invitees follows the page.

We’re looking forward to seeing your newsroom’s success on LinkedIn! If you’d like help getting started, get in touch with your Client Success manager today.

The post 6 LinkedIn Best Practices for Newsrooms first appeared on Social News Desk.

LinkedIn has historically been thought of as a recruiting tool – or maybe something you only log in to when you’re looking for a job. But LinkedIn actually has 15x more content impressions than job ads. And 26% of adults in the US are on LinkedIn – that’s more than Twitter, Snapchat, TikTok or Reddit. So don’t sleep on the chance to send your news content to this audience that’s ready and waiting!

Here are the steps you’ll need to complete to get started with LinkedIn publishing in Social News Desk…

Identify Your Company Admins

LinkedIn page admin roles are a little different than what you may be used to. Super Admin access is needed to attach a page to Social News Desk. If you go to your company or newsroom’s page and don’t see “Admin tools” at the top right, you may need to request Super Admin access to the page.

Onboard Your Pages in Social News Desk

Once you’ve secured Super Admin access to your page, you can attach it to Social News Desk as a Manager user. Use the Add Account workflow in the Manage Properties section, and select LinkedIn as the social network. You may be prompted to log in to LinkedIn as you complete the onboarding process.

Assign Pages to Your Staff

Be sure to assign the newly-added LinkedIn Page to the people in your newsroom in order to allow them to publish content to the page. You might consider adding your human resources staff as users in Social News Desk so that they can easily publish job-related content to the page.

Start Publishing

You’re ready to get started! If you’re wondering what kind of content you should start publishing to LinkedIn, the same types of content that perform well elsewhere will do well here. Consider publishing stories related to business openings and closings, TV talent joining your market, things to do around town, breaking news, courts and crime, and COVID-19 news.

Similar to Twitter, hashtags are also an important part of LinkedIn posts to help other people find your content. Pick two or three hashtags that are relevant to your story, and include them in the post text.

Want to learn more? Reach out to the Client Success team at support@socialnewsdesk.com, or email info@socialnewsdesk.com if you’re not yet part of the SND family!

The post LinkedIn Publishing Arrives in SND Dashboard first appeared on Social News Desk.