Our Meta-certified Promotions team quickly launched a large-scale campaign that promoted local tune-in down to the ZIP code in each market, customized for the individual times that each region airs the show. In addition, we built a strategy to drive traffic through Social News Desk’s unique Dynamic News Ads technology, showcasing the best content at the best time for each person who views an ad in the campaign.

SND’s Dynamic News Ads uses a proprietary algorithm to determine which content to use, how long it should be available, and when content is no longer eligible to appear in an ad. When breaking news happens, content can appear in an ad right away – no editing and uploading necessary. In addition, our team’s Superhuman Optimization uses up-to-the-minute data and in-house custom technology to ensure campaigns are performing as expected (or better).

Overall, SND Promotions drove millions of impressions to build awareness of The National Desk’s expanded broadcast, and Sinclair Broadcasting Group was thrilled with the results.

“We were really impressed with how SND was able to push social media traffic. Our website user count more than doubled during the campaign.”

Ed Sautter, Sr. Director of Promotion & Marketing – Digital, Sinclair Broadcast Group

The National Desk website also saw more than double the amount of social referrals, sessions, and new users month over month.

If you’re interested in learning how SND Promotions can help your newsroom reach your goals, get in touch with us at info@socialnewsdesk.com.

The post SND Promotions drives huge results for Sinclair’s The National Desk first appeared on Social News Desk.

This hands-on role is an exciting opportunity to join a mission-driven company that prioritizes innovation and is making a huge impact on the news industry through leading edge technology. Ideal candidates are detail oriented and interested in the world of paid social advertising. Experience building and optimizing social ads is preferred but not required if you’re a quick learner. Facebook Blueprint certification is also a big plus, but not a requirement.

Occasional travel to conferences and client meetings may be required, as appropriate (when considered safe to do so.)

Duties include:

• Manage end-to-end execution of Facebook and Instagram ad campaigns across multiple clients with a hands-on approach
• Elements include: implementation, budget management, performance review and optimization
• Achieve targeted ROI for social campaigns on a monthly basis
• Effectively communicate directly with clients on ads performance and strategy
• Support Client Success Managers on campaign questions and issues
• Proven success with following detailed directions, multi-tasking and managing priorities
• Learn and master new technologies, as necessary to achieve client goals

THE LOCATION:

Wherever you are! This position is work-from-home (even after the pandemic!). Employees are required to maintain their own in-home office space, which is dedicated, quiet, professional and suitable for webcam discussions with clients. Standard office hours are flexible but generally fall between 9 a.m. to 6 p.m. ET with some off-hours work expected when customer needs warrant.

THE COMPANY:

Social News Desk (SND) was founded in 2010 by two journalists who were on a mission to help local news succeed on Facebook and Twitter. Since then, the company has exploded as the world’s preeminent social media partner for newsrooms. Join us and become part of our start-up company culture.

We’re on the leading edge of organic and paid social media strategy, software and tech-enabled ad services for news.

We offer competitive salary and bonus structure as well as a strong benefits package including medical, dental, vision and 401k, plus, a really fun, remote-work environment (before, during and after the pandemic).

We love to innovate and make a difference for journalists.

INTERESTED? PLEASE APPLY:

Please send cover letter, resume and references to: Dan Scapusio at dscapusio@socialnewsdesk.com by March 31, 2022.

As a condition of employment, GMG requires that all newly hired employees be fully vaccinated against the coronavirus by the first day of employment, to the extent permitted by applicable law, unless you qualify for a medical or religious accommodation.

Any offer of employment is conditional upon the successful completion of a pre-employment drug screening, investigative background check, employment/education verifications and reference checks.

Social News Desk/GMG is an Equal Opportunity Employer. In addition to complying with the requirements of federal law, Social News Desk will comply with applicable state and local laws prohibiting employment discrimination.

The post Join Team SND: Work-From-Home, Entry-Level Position first appeared on Social News Desk.

Occasional travel to conferences and client meetings may be required, as appropriate (when considered safe to do so.)

Duties include:

• Manage end to end execution of Facebook and Instagram ad campaigns across multiple clients with a hands-on approach
• Elements include: implementation, budget management, performance review, and optimization
• Achieve targeted ROI for social campaigns on a monthly basis
• Effectively communicate directly with clients on ads performance and strategy
• Support Client Success Managers on campaign questions and issues
• Proven success with following detailed directions, multi-tasking and managing priorities

THE LOCATION:

Wherever you are! This position is work-from-home (even after the pandemic!). Employees are required to maintain their own in-home office space which is dedicated, quiet, professional and suitable for webcam discussions with clients. Standard office hours are 9am-6pm ET with some off-hours work expected when customer needs warrant.

THE COMPANY:

Social News Desk (SND) was founded in 2010 by two journalists who were on a mission to help local news succeed on Facebook and Twitter. Since then, the company has exploded as the world’s preeminent social media partner for newsrooms. Join us!

• We’re on the leading edge of organic and paid social media strategy, software and tech-enabled services for news.
• We offer competitive salary and bonus structure as well as a strong benefits package including medical, dental, vision and 401k… plus a really fun, remote-work environment (before, during and after the pandemic).
• We love to innovate and make a difference for journalists.

INTERESTED? PLEASE APPLY:

Please send cover letter, resume and references to: Dan Scapusio at dscapusio@socialnewsdesk.com by January 21, 2022.

As a condition of employment, GMG requires that all newly hired employees be fully vaccinated against the coronavirus by the first day of employment, to the extent permitted by applicable law, unless you qualify for a medical or religious accommodation.

Any offer of employment is conditional upon the successful completion of a pre-employment drug screening, investigative background check, employment/education verifications and reference checks.

Social News Desk/GMG is an Equal Opportunity Employer.  In addition to complying with the requirements of federal law, Social News Desk will comply with applicable state and local laws prohibiting employment discrimination.

The post Now hiring: Paid Social Specialist first appeared on Social News Desk.

Occasional travel to conferences and client meetings may be required, as appropriate (when considered safe to do so.)

Duties include:

• Manage end to end execution of Facebook and Instagram ad campaigns across multiple clients with a hands-on approach
• Elements include: implementation, budget management, performance review, and optimization
• Achieve targeted ROI for social campaigns on a monthly basis
• Effectively communicate directly with clients on ads performance and strategy
• Support Client Success Managers on campaign questions and issues
• Proven success with following detailed directions, multi-tasking and managing priorities

THE LOCATION:

Wherever you are! This position is work-from-home (even after the pandemic!). Employees are required to maintain their own in-home office space which is dedicated, quiet, professional and suitable for webcam discussions with clients. Standard office hours are 9am-6pm ET with some off-hours work expected when customer needs warrant.

THE COMPANY:

Social News Desk (SND) was founded in 2010 by two journalists who were on a mission to help local news succeed on Facebook and Twitter. Since then, the company has exploded as the world’s preeminent social media partner for newsrooms. Join us!

• We’re on the leading edge of organic and paid social media strategy, software and tech-enabled services for news.
• We offer competitive salary and bonus structure as well as a strong benefits package including medical, dental, vision and 401k… plus a really fun, remote-work environment (before, during and after the pandemic).
• We love to innovate and make a difference for journalists.

INTERESTED? PLEASE APPLY:

Please send cover letter, resume and references to: Dan Scapusio at dscapusio@socialnewsdesk.com by September 6, 2021.

As a condition of employment, GMG requires that all newly hired employees be fully vaccinated against the coronavirus by the first day of employment, to the extent permitted by applicable law, unless you qualify for a medical or religious accommodation.

Any offer of employment is conditional upon the successful completion of a pre-employment drug screening, investigative background check, employment/education verifications and reference checks.

Social News Desk/GMG is an Equal Opportunity Employer.  In addition to complying with the requirements of federal law, Social News Desk will comply with applicable state and local laws prohibiting employment discrimination.

The post Now Hiring: Paid Social Specialist first appeared on Social News Desk.

Social News Desk (SND) was founded in 2010 by two journalists who were on a mission to help local news succeed on Facebook and Twitter. Since then, the company has exploded as the world’s preeminent social media partner for newsrooms. Join us!

• We’re on the leading edge of organic and paid social media strategy, software and tech-enabled services for news.
• We offer competitive salary and bonus structure as well as a strong benefits package including medical, dental, vision and 401k… plus a really fun, remote-work environment (before, during and after the pandemic).
• We love to innovate and make a difference for journalists.

THE POSITION:

We’re looking for a full-time Sales Account Specialist to help build SND Promotions: our proprietary, tech-enabled service that helps media companies convert their best content into ads that are optimized for audience acquisition, lead gen or even TV tune-in. Your mission will be to generate new business by locating, developing, defining, negotiating and closing new relationships as well as working with existing clients to grow average monthly ad spend across our quickly-growing list of media clients.

The ideal candidate is an energetic, self-starter who isn’t afraid of casting a wide net. Responsibilities will include outbound sales, inbound sales and existing-customer growth. (3) to (5) years’ experience in digital marketing/advertising sales preferred. Occasional travel to conferences and client meetings, as appropriate (when considered safe to do so.)

If you’re excited about helping media companies thrive by leveraging cutting-edge technology and your own digital-advertising expertise to grow audience, then this might be the perfect role for you!

Duties include:

• Advise news/media clients on their social media acquisition ads strategy by leveraging product expertise and research to create an effective content to conversion plan in line with the client’s goals.
• Serve as the Subject Matter Expert (SME) on all SND software, services and advertising technology as well as staying up to date with the changing digital landscape.
• Collaborate and coordinate efforts with the Paid Social Strategy team, Client Success team, and leadership team, to successfully onboard new clients and ensure the relevant knowledge and resources are leveraged to solve complex client issues.
• Focus on both retention of current clients and growth within current portfolio as well as substantially expanding the client list.
• Proactively gather, analyze, and synthesize client and SND’s data across all areas of the client’s business, highlighting client performance against agreed-upon performance metrics and industry KPIs.
• Consistently follow-up with the Paid Social Strategy team and the clients on the effectiveness of ongoing digital campaigns.
• Build and maintain an organized CRM/database of prospects, regularly communicate with leadership on health of sales funnel

THE LOCATION:

Wherever you are! This position is work-from-home (even after the pandemic!). Employees are required to maintain their own in-home office space which is dedicated, quiet, professional and suitable for webcam discussions with clients. Standard office hours are 9am-6pm ET with some off-hours work expected when customer needs warrant.

INTERESTED? PLEASE APPLY:

Please send cover letter, resume and references to: Kim Wilson at kwilson@socialnewsdesk.com by August 31, 2021.

As a condition of employment, GMG requires that all newly hired employees be fully vaccinated against the coronavirus by the first day of employment, to the extent permitted by applicable law, unless you qualify for a medical or religious accommodation.

Any offer of employment is conditional upon the successful completion of a pre-employment drug screening, investigative background check, employment/education verifications and reference checks.

Social News Desk/GMG is an Equal Opportunity Employer.  In addition to complying with the requirements of federal law, Social News Desk will comply with applicable state and local laws prohibiting employment discrimination.

The post Now Hiring: Sales Account Specialist first appeared on Social News Desk.

Amazing team, work from home, innovate and make an impact

The ultimate opportunity for a digital-news junkie with extensive organic and paid social experience along with top-notch people skills. If you want to help local newsrooms succeed on social media, work from home and still be part of a dynamic company culture with great benefits – this might be the perfect role for you!

THE COMPANY:

Social News Desk was founded in 2010 by two journalists who were on a mission to help local news succeed on social media. Since then, the company has exploded as the world’s preeminent social media management software tool for newsrooms.

• We’re on the leading edge of organic and paid social media strategy and software for news.
• We offer great benefits and a fun remote-work environment.

THE POSITION:

We’re looking for a full-time Client Success Manager with experience in local news and a robust knowledge of social media including paid strategy. Candidates should have created and executed effective paid and organic social media campaigns and achieved measurable results. The ideal candidate will have a record of success building client relationships and managing projects in a customer service setting. Experience in digital project management and Facebook Blueprint certification is a plus but not a requirement. Occasional travel to conferences and client meetings, as appropriate. Duties include:

• Build and foster direct client relationships, promoting retention and loyalty.
• Consult clients on social media best practices for organic and paid social strategy.
• Provide technical support including on-boarding, training and troubleshooting.
• Manage support response via ticketing system
• Identify, troubleshoot and escalate software requests and bugs.
• Execute and manage paid social campaigns.
• Self-direct and maintain an organized workspace at home.

WHY YOU SHOULD APPLY:

Are you a social media expert with a startup mindset and experience in local news? Do you strive to be ahead of the social media learning curve? You might be the perfect fit for #TeamSND! The ideal candidate is self-motivated, great at building relationships and possesses strong social-media and organizational skills. We offer top benefits in an exciting and growing industry. Salary is commensurate with experience.

THE LOCATION:

Wherever you are! This position is work-from-home. Employees are required to maintain their own in-home office space which is dedicated, quiet, professional and suitable for webcam discussions with clients. Standard office hours are 9am-6pm ET with some off-hours work expected when customer needs warrant.

INTERESTED? PLEASE APPLY ON OR BEFORE AUGUST 31ST.

Please send cover letter, resume and references to:
Savannah Cokeroft at scokeroft@socialnewsdesk.com.

As a condition of employment, GMG requires that all newly hired employees be fully vaccinated against the coronavirus by the first day of employment, to the extent permitted by applicable law, unless you qualify for a medical or religious accommodation.

Any offer of employment is conditional upon the successful completion of a pre-employment drug screening, investigative background check, employment/education verifications and reference checks.  

GMG/Station is an Equal Opportunity Employer. In addition to complying with the requirements of federal law, GMG/Station will comply with applicable state and local laws prohibiting employment discrimination. 

The post Now Hiring: Client Success Manager first appeared on Social News Desk.

Confirm Your Information

Make sure both the phone number and email address on your accounts are up to date. If they are wrong, correct them now.

Enable Password Reset Protection

Password Reset Protection is a unique feature for Twitter that helps prevent unauthorized password changes. Twitter will require an account to confirm its email address or phone number to initiate a password reset. If you’ve made sure your phone number and email address are correct, this will be an important step in making sure unauthorized password changes don’t happen.

Turn on Two-Factor Authentication

Two-factor authentication (2FA) gives you an additional layer of protection by making sure you approve each attempted login to your Twitter account. This helps prevent unauthorized logins.

More Tips to Help

Don’t click the link: If you have any doubt that an email is coming from Twitter, delete it right away. Twitter will only send emails from @twitter.com or @e.twitter.com.

Check the site URL: Make sure you’re on twitter.com before entering your password. SND will always open a window from twitter.com in order for you to authenticate your account.

Don’t send your password to anyone: If anyone asks for your Twitter password, don’t send via email (better yet, don’t send it at all). SND will never ask for your password, and we don’t store your password either.

Use a strong password: The best password is one you don’t even know. Use a password keeper in order to save your password and have it automatically entered for you. Most password keepers can also alert you if your password has been compromised.

Questions? Need Help? Reach out to your friendly SND Client Success Team anytime.

The post Journalists: 3 Steps to Secure Your Twitter Account first appeared on Social News Desk.

Our method is unique because we use our proprietary Dynamic News Ads technology to automatically identify your best content and use it to build the best ad in real time. We line it up with your goal and help you find new audiences at a cost that works for your business – choose from newsletter signups, text-alert signups, subscription acquisition, TV tune-in, OTT promotion, app downloads or even website traffic.

Using AI to Build a Better Ad

The best content for your ad already exists – it’s just a matter of finding it. And that’s exactly what the SND Promotions team can do using our proprietary technology which we call Dynamic News Ads (DNA). It’s a complex algorithm which scans ALL of your content to identify trends, overperformers, hot topics and more. It can also eliminate content you don’t want to see in an ad such as politics or promotional content. We do it all in real time and automatically rotate in the best stories while rotating out the ones that aren’t performing.

Superhuman Optimization

The Blue Print Certified SND Promotions team does all the heavy lifting for you – and has a proven track record with more than 1,000 publishers. As a Premium Agency Partner for Facebook Business Partners (FBP), Social News Desk is on the leading edge of everything that can make your Paid Acquisition Campaigns successful.

In other words, your content goes twice as far. It’s content that’s already resonating with one audience being used intelligently to capture more audience. 

New to SND? Click here to line up a demo or to learn more about Social News Desk!

The post Artificial Intelligence + Real-World Journalism = Better Acquisition Ads first appeared on Social News Desk.

Building a Subscriber Base – Quickly and Easily

If you’re thinking you already have enough distribution channels to manage, think again. This might be the fastest and easiest way to build a new audience. In fact, data shows 50-80% of Facebook users open Messages from businesses in their Messenger Inbox. That’s HUGE compared to the average email open rate. Plus, SND’s proprietary Messenger Replies feature automatically sends an “invitation to subscribe” as a private message to every person who comments on your newsroom’s Facebook Posts. Imagine how quickly you can rack up subscribers! (And yes, you have total control over when you want to turn that option on – or off).

Customized Content – Sent Automatically

Subscribers sign up based on the topics they care about – so you’ll be sending them customized content every day. It can be in the form of a Daily Digest, Breaking News or by topic (ie: Openings & Closings, Sports, Elections). And there’s no extra work for your team. Social News Desk pulls those stories directly from your website, automatically.

Drive Traffic and Measure Performance

We think this is all pretty cool – but you don’t have to take our word for it! SND’s Messenger dashboard will show you exactly how many clicks are coming from Messenger so you can tell what kind of traffic is coming from these new, loyal subscribers. 

New to SND? Click here for help setting up Messenger, to line up a demo or to just to learn more about Social News Desk!

The post How SND is helping newsrooms automatically distribute content through Facebook Messenger first appeared on Social News Desk.

Working with SND Promotions means getting the benefits of our team of Facebook Blueprint Certified, social-media ad gurus AND our tried and true technology designed to surface your best content, build the best ad, and optimize for mind-blowing results. 

Think of it as the Superhuman Optimization – our expert team paired with our proprietary technology built – and proven – to get the best results when it comes to running Facebook Ads. 

New to SND? Click here to line up a demo or to learn more about Social News Desk!

The post We Know What Works: Tried & True Technology Paired with Pros first appeared on Social News Desk.